The groups have switched to organizing “virtual conferences” and other online events now that the idea of social distance has become the “new normal.” With the unlocking process, organizations have begun to normalize their operations as they did previously, including work from home. New additions include virtual conferences and online meetings. But a lot of people hold the belief—which is true—that monotonous events can easily develop from the same old virtual face-to-face interactions in front of digital screens. These won’t draw in constantly busy professionals because of their boring tones. What then is the solution to this problem? Animation videos have been incorporated into the events.
Animated Videos: A Welcome Inclusion To Make The Message Clear
“Animation allowed us to do this, as well as provide data points in an interesting way,” the author said. “We wanted to establish a persona and tell a distinct, exaggerated story.”
The CEO of Artcraft Health, Stephanie Murrin, recently made headlines for integrating animated video materials in her online conference. The tailored health education that her business creates “focuses on promoting genuine learning, not merely giving knowledge,”
She feels that animated video is the best option because her topic need the full attention of the audience in order for the message to be effectively conveyed. And nothing can quickly grab the audience’s attention like animation can!
Why Is Animation Video Required For Virtual Conferences?
It is uncommon for anyone to consider animated movies as one of the virtual event ideas when preparing an online conference. Why? Considering that animation is frequently linked to cartoons or Disney-Ghibli films. They cannot be connected to important events like business gatherings. All of these presumptions are categorically false.
“The wide range of animation techniques that are currently available can deliver both serious and lighter entertainment. Adults can watch animations that simplify complicated processes or help visualize ideas that might be challenging on their own.
Video animation is adaptable and reasonably priced. The videos contain subliminal messages that best align with the target audience’s intentions. Moreover, animated videos can prove to be the most accessible asset for a business to reach the audience’s minds, since the escalating trend of live-action looks to be difficult to be shot in this situation of social alienation.
The lesson from this is:
- highlights the textually difficult-to-visualize elements
- makes dull and uninteresting subjects more interesting
- quickly and effectively engages people
- increases the variety of the virtual event’s material
Here Are 4 Ways To Make Your Virtual Conferences A Peppy Success
Those who are just starting out in the animation industry might find it overwhelming to manage an animation project. However, whether you want to believe it or not, it is just another form of marketing or communication.
i. Keep Your Animation Content Aligned With Your Brand Offering
Think of your virtual meeting with animated content like you would any other business online event. The tone and aesthetic of the brand must be reflected in the animation content. The brand and the video must appear to the spectator as one and the same. The virtual conference offers the chance to communicate the brand message to the deeply ingrained, animated audience. They need to recall not just what is said in the video but also who is depicted on screen in it.
ii. Planning Is Important And Must Be Done Much Before The D-Day
An animated film may be made in a matter of seconds, but organizing one, especially for a formal event, takes time. The process should ideally be started at least a month in advance. Write a script first, then go over it to make sure the content is in line with the goal of the event before starting the animation process.
iii. Segmentize Video Into Interesting ‘CHAPTERS’
Anything played for an extended period of time eventually reduces audience engagement. Therefore, if your film is lengthy, start breaking it up into manageable segments to keep viewers interested. “By segmenting the content into manageable chapters, the audience’s attention span is much improved, allowing them to assimilate the information and eagerly anticipate the next chapter. Additionally, these breaks from nature provide you opportunity to discuss what you have witnessed and answer queries from the online audience.
Your video conferencing can also benefit from the framework provided by animation videos. People must go from one room to another during physical meetings, which naturally breaks up the action. However, in a virtual meeting, participants will be seated in the same chair for several hours, so you can see why it’s crucial to use signal changes, break frames, and topic shift notifications to keep participants’ attention.
iv. Use Powerful Logos And Taglines To Make It Engaging & Interesting
Your videos become much more intensely engaging while also giving your brand the necessary exposure thanks to fantastic taglines and logos. Select for your animation subtle colors that are associated with your brand. Make sure your video is funny, trustworthy, and authoritative while maintaining a tone appropriate for the topic.
Are You Aware? Animated videos from your conferences can be reused!
The benefit of animation is that you can always go back and update for a different goal or use the old asset exactly as-is for a variety of strategies.
Your conference’s animated movie will be an everlasting value for your company. Your online meeting could finish, but your video doesn’t have to. After the conference is over, you can still use them for subsequent events. But in this instance, a rash repurposing can backfire. Therefore, if you choose to present the same for another meeting, just tweak the content here and there, add a voiceover if necessary, and then line everything up with the frames. Additionally, you can eliminate pointless elements in the editing process.
What else? Share the video on the social media platforms used by your company to engage customers and build brand loyalty.
Animated Video Has Got You Covered!
A focused professional firm with a focus on finding the most inventive solutions to satisfy customer needs is Animated Video. Our imaginative thinkers and artists will continue to work on a project until the clients’ faces light up, churning out perfection for each one as they go. Do you also require an animated movie for your online meeting? Then get in touch with us whenever to talk about your needs and receive a quote that fits your idea. Visit our educational portfolio today to view some incredible works produced by our cat. We can also be found on a number of social media platforms.