It was once estimated that by 2021, video content would account for 82% of all Internet traffic. The majority of the forecasts have already come true in 2020, and we have seen a significant increase in the number of people watching video material. But what if we used them for our business instead of just viewing it? in relation to our marketing plans? What if we capitalized on the enormous traffic-boosting potential of videos? We will talk specifically about that today. more precisely, developing a successful video marketing plan!
A marketing strategy alone is insufficient. To see a noticeable improvement in your bottom line, it must be perfect. What could be better than adding a little motion to your content and getting your effective video marketing strategy off the ground? Just by transitioning from simple texts or static visuals to a more in-depth video experience, so many firms have witnessed an impressive increase in their revenue.
The Consumer Demand for Explainer Videos
On a brand’s site, an explanation video or other motion is increasingly preferred by users. Since watching an explainer film rather than reading a long About Us page makes it simpler to understand the essence of a brand’s operation.
But as you can see, we frequently launch several projects without even taking key realities into account. You need to ask yourself a few questions regarding video marketing, and then only when you have the answers, should you move forward. the initial inquiries. Why are some videos so good? What subjects command attention? What are the key ingredients to a successful video marketing plan?
Marketing Video Production for Business
Once you discover these solutions for yourself, there is no turning back. And to be honest, you are missing the mark if your marketing strategies aren’t supported with compelling explainer videos or a compelling 3D experience for your product.
Additionally, the fact that we have the best technology available to us today has made video production unbelievably low. Today’s smartphones have 4K video recording capabilities. They even have a premium microphone and audio system built right into them. What more could you want? And for this reason, 52% of brand fans and marketers consider video content to be the most effective ROI generator.
Without further ado, let’s explore some of the top secrets for developing the most effective video marketing plan that will succeed in 2022 and beyond. This blog article will discuss both the marketing and technical components of creating an effective video to support your plan. Continue to scroll!
1. Use the First 10 Seconds Wisely. Make them Count!
Human attention spans are progressively getting shorter. Our average attention span at the moment is just 8 seconds, which is one second shorter than a goldfish. The average human attention span in the year 2000 was 12 seconds.
You need to pique interest in the initial scene of your video material given this profound alteration. The ideal strategy is to grab the audience’s attention with something they haven’t seen before or something that addresses their current issues.
Adding amusing thumbnails to your videos before you post them to YouTube or Facebook is another option. Since thumbnails are typically what capture our attention, if they are made appealing, viewers are more likely to choose to click and see what’s within.
Therefore, regardless of how amazing your video is, if you can’t grab their attention inside the first 10 seconds, they won’t watch it.
2. Create a Logical Budget and Adhere to it
Another unbreakable law Always consider a budget before you start creating your video-based marketing plan, and stick to it. Your budget is what regulates any unforeseen costs and maintains the integrity of your investments. Make a rough budget, specify some feasible, realistic goals, and stick to them.
Although it might appear costly, making videos doesn’t necessarily have to be. When you first start, you do not need to spend a lot of money on expensive equipment and cameras. Give your creative brief to a professional team for a quick marketing film if your budget allows, and let them handle the strategy development.
On the other hand, if money is tight, you could start making quick videos on your smartphone. Choose the types of videos you want to invest in based on your budget.
3. Build Relevant Audience Base on Facebook to Target
Building a strong audience base is quite important if you’re wondering how to create a video marketing strategy. Make sure to develop a buyer persona based on the behavior of your target market and current users. This will assist you in producing material that will specifically appeal to your audience.
And when it comes to content distribution, Facebook is unbeatable. Its extremely precise targeting can be used to establish the optimum target audience base. Organize your audiences into groups according to their age, gender, geography, and language. Create your video strategy based on your target demographic once you have identified it.
4. Focus on a Storytelling Approach. Never Sound Salesy
As it is generally advised not to sound pushy or salesy in your emails, social media posts, or any other marketing collateral, this may be the golden guideline for marketing efforts in general.
Similarly, it is required that you avoid sounding overly salesy in your video material. Otherwise, instead of offering value, you might detract from your pitch. Instead, concentrate on presenting engaging stories while offering useful and practical advice. According to statistics, more than 80% of consumers prefer when brands tell stories about their products or services rather than outright marketing them.
The target audience can readily be introduced to a real-life problem through a tale. Your script must embody your brand’s emotions, comedy, and spirit. In order to engage your audiences, act more like a storyteller than a marketer.
5. Determine the Content Type
Due to the wide range of tastes among your audience, not every piece of material you provide will be appreciated. Others might enjoy DIY projects or how-to tutorials. Some people could enjoy explainers or promotional material. Others could even favor viewing Vlogs or behind-the-scenes videos.
So, blend your material kinds in a balanced way and start crafting the script that way. Consider what you would say to the camera and your audience, even if you were simply using your smartphone to record the Vlog. When presenting any interview footage, make sure your subject is well-lit, the audio is crystal-clear, and there are no visual jerks.
According to studies, 80% of consumers would rather watch a Facebook Live video than a non-live, pre-produced one. So make sure there is adequate space for livestreams in your video content strategy.
6. Ensure to Incorporate Closed Captions within your Video Content
85% of Facebook videos are seen silently, and this tendency is very common on other social media sites as well, including Instagram, Twitter, LinkedIn, etc. Therefore, be careful to add closed captions in the video uploads if you want to reap the rewards of Facebook advertising.
Your work will likely reach a larger audience if you include closed captions, including those who have hearing loss, who make up over 5% of the world’s population. You can have multilingual subtitles for your videos and close captions as well. This significantly benefits the non-English speaking audience and boosts your viewership.
Additionally, captions make it possible for viewers to watch a video in challenging environments like noisy trains, libraries, etc.
7. Schedule Regular Video Uploads
Google constantly favors frequent updates, therefore your strategy must always follow this golden guideline. Consistency is important, keep in mind. If you follow a set schedule for publishing your material, your audience will adore it.
Since videos are such an important component of your online marketing campaigns, it is usually preferable to plan your material in advance to prevent any date slippage. Even many well-known YouTube stars have a tendency to lose viewers due to sporadic material uploads. So be sure that consistency and regularity are the main points of your plan.
8. Plan your Content Ahead of Time
This brings us to the preceding point. Planning your videos not only saves you time, but it also protects your SEO score, your audience, and your audience base. Marketing plans that will support the expansion of your business must be written in a way that ensures advance planning of your script, timetable timing, analysis of hashtags and keywords, and other factors.
Additionally, outlining your content in advance helps you avoid rushing or omitting any important details. Nothing should ever be saved until the final minute in a winning approach.
9. Edit your Videos Effectively
You have now completed your masterpiece of animation. Great! Then, what? Does your plan call for video editing? Although it may seem difficult, there are several free internet tools for editing videos that may help you efficiently edit your content.
No matter what field you are in, you must be aware of the video editing tips because engaging your audience depends greatly on a polished film. Make video editing one of the key components of your plan.
10. Get your Videos Optimized by the Pros
When it comes to optimizing your video content for search engines, forget everything you’ve learned about conventional SEO up to this point. Since the algorithms for video SEO have changed significantly over the past few years, your approach will fail if it doesn’t incorporate the new techniques.
It should go without saying that since it is their line of employment, some tasks are best left in the hands of experts. Similar to this, it’s advisable to contact a seasoned video production team for your brand/marketing films and delegate your usual tasks to them.
It takes a lot of work to make your films SEO-friendly and audience-appropriate, and only experts are skilled in this area. Additionally, businesses with a solid web image and a wealth of market knowledge can only make your efforts truly successful!
Bonus: Pick a Reliable Platform for Hosting Videos
Selecting the ideal video hosting service is the first step in developing a strong video SEO strategy. Each platform is committed to achieving particular marketing goals. For instance, Facebook and Twitter can help you get momentum and drive visitors to your website, but YouTube and Vimeo are more concerned with enhancing brand awareness.
More specifically, Wistia can direct a lot of organic traffic your way and convert that traffic into leads for your website. The SEO information – JSON-LD that Wistia offers is automatically inserted into videos, increasing the likelihood that the material will be found and seen (indexed). JSON-LD, which stands for JavaScript Object Notation for Linked Data, uses the vocabulary from the schema.org website to annotate and structure data.
To avoid disappointment, pick your platform prudently as not all hosting platforms provide this option. Additionally, make sure your thumbnail entices viewers to click on your video. A compelling thumbnail can increase play rates by approximately 30% and have a major impact on click-through rates.
The appropriate keywords in your title and description are a crucial component of content optimization. Perform a thorough keyword research based on the subject of your movie to identify the most effective search terms. This will increase the likelihood that your audience will see your video post in the feed or search results.
Signing Off!
If all of this seems to be too much for you, do not worry. Planning a fully-proof strategy may seem like an overwhelming endeavor, but things get simpler when you have the right support in place. It all comes down to practice, patience, and tenacity. And perfection comes from these three.
Always keep in mind that you should avoid making your content sound too “salesy”; sure, you need to explain what you do, but not too much. Within the first 10 seconds, grab their attention by delicately addressing their pain area. Once they can identify with the problem statement and are interested, start outlining how your services or goods will benefit them.
So begin shooting today. You can either grab your camera or smartphone or search online for free video-editing software. Alternately, you can work with a qualified staff that will handle everything on your behalf while putting as little effort as possible into it.
You will receive a comprehensive guide to implementing a video marketing plan along with numerous options for personalized videos. Don’t wait; begin your video strategy for social media journey right away to position oneself as an expert in the field.
