Ten Ways to Develop a Successful Video Marketing Strategy

Ten Ways to Develop a Successful Video Marketing Strategy

It was once estimated that by 2021, video content would account for 82% of all Internet traffic. The majority of the forecasts have already come true in 2020, and we have seen a significant increase in the number of people watching video material. But what if we used them for our business instead of just viewing it? in relation to our marketing plans? What if we capitalized on the enormous traffic-boosting potential of videos? We will talk specifically about that today. more precisely, developing a successful video marketing plan!

A marketing strategy alone is insufficient. To see a noticeable improvement in your bottom line, it must be perfect. What could be better than adding a little motion to your content and getting your effective video marketing strategy off the ground? Just by transitioning from simple texts or static visuals to a more in-depth video experience, so many firms have witnessed an impressive increase in their revenue.

The Consumer Demand for Explainer Videos

On a brand’s site, an explanation video or other motion is increasingly preferred by users. Since watching an explainer film rather than reading a long About Us page makes it simpler to understand the essence of a brand’s operation.

But as you can see, we frequently launch several projects without even taking key realities into account. You need to ask yourself a few questions regarding video marketing, and then only when you have the answers, should you move forward. the initial inquiries. Why are some videos so good? What subjects command attention? What are the key ingredients to a successful video marketing plan?

Marketing Video Production for Business

Once you discover these solutions for yourself, there is no turning back. And to be honest, you are missing the mark if your marketing strategies aren’t supported with compelling explainer videos or a compelling 3D experience for your product.

Additionally, the fact that we have the best technology available to us today has made video production unbelievably low. Today’s smartphones have 4K video recording capabilities. They even have a premium microphone and audio system built right into them. What more could you want? And for this reason, 52% of brand fans and marketers consider video content to be the most effective ROI generator.

Without further ado, let’s explore some of the top secrets for developing the most effective video marketing plan that will succeed in 2022 and beyond. This blog article will discuss both the marketing and technical components of creating an effective video to support your plan. Continue to scroll!

1. Use the First 10 Seconds Wisely. Make them Count!

Human attention spans are progressively getting shorter. Our average attention span at the moment is just 8 seconds, which is one second shorter than a goldfish. The average human attention span in the year 2000 was 12 seconds.

You need to pique interest in the initial scene of your video material given this profound alteration. The ideal strategy is to grab the audience’s attention with something they haven’t seen before or something that addresses their current issues.

Adding amusing thumbnails to your videos before you post them to YouTube or Facebook is another option. Since thumbnails are typically what capture our attention, if they are made appealing, viewers are more likely to choose to click and see what’s within.

Therefore, regardless of how amazing your video is, if you can’t grab their attention inside the first 10 seconds, they won’t watch it.

2. Create a Logical Budget and Adhere to it

Another unbreakable law Always consider a budget before you start creating your video-based marketing plan, and stick to it. Your budget is what regulates any unforeseen costs and maintains the integrity of your investments. Make a rough budget, specify some feasible, realistic goals, and stick to them.

Although it might appear costly, making videos doesn’t necessarily have to be. When you first start, you do not need to spend a lot of money on expensive equipment and cameras. Give your creative brief to a professional team for a quick marketing film if your budget allows, and let them handle the strategy development.

On the other hand, if money is tight, you could start making quick videos on your smartphone. Choose the types of videos you want to invest in based on your budget.

3. Build Relevant Audience Base on Facebook to Target

Building a strong audience base is quite important if you’re wondering how to create a video marketing strategy. Make sure to develop a buyer persona based on the behavior of your target market and current users. This will assist you in producing material that will specifically appeal to your audience.

And when it comes to content distribution, Facebook is unbeatable. Its extremely precise targeting can be used to establish the optimum target audience base. Organize your audiences into groups according to their age, gender, geography, and language. Create your video strategy based on your target demographic once you have identified it.

4. Focus on a Storytelling Approach. Never Sound Salesy

As it is generally advised not to sound pushy or salesy in your emails, social media posts, or any other marketing collateral, this may be the golden guideline for marketing efforts in general.

Similarly, it is required that you avoid sounding overly salesy in your video material. Otherwise, instead of offering value, you might detract from your pitch. Instead, concentrate on presenting engaging stories while offering useful and practical advice. According to statistics, more than 80% of consumers prefer when brands tell stories about their products or services rather than outright marketing them.

The target audience can readily be introduced to a real-life problem through a tale. Your script must embody your brand’s emotions, comedy, and spirit. In order to engage your audiences, act more like a storyteller than a marketer.

5. Determine the Content Type

Due to the wide range of tastes among your audience, not every piece of material you provide will be appreciated. Others might enjoy DIY projects or how-to tutorials. Some people could enjoy explainers or promotional material. Others could even favor viewing Vlogs or behind-the-scenes videos.

So, blend your material kinds in a balanced way and start crafting the script that way. Consider what you would say to the camera and your audience, even if you were simply using your smartphone to record the Vlog. When presenting any interview footage, make sure your subject is well-lit, the audio is crystal-clear, and there are no visual jerks.

According to studies, 80% of consumers would rather watch a Facebook Live video than a non-live, pre-produced one. So make sure there is adequate space for livestreams in your video content strategy.

6. Ensure to Incorporate Closed Captions within your Video Content

85% of Facebook videos are seen silently, and this tendency is very common on other social media sites as well, including Instagram, Twitter, LinkedIn, etc. Therefore, be careful to add closed captions in the video uploads if you want to reap the rewards of Facebook advertising.

Your work will likely reach a larger audience if you include closed captions, including those who have hearing loss, who make up over 5% of the world’s population. You can have multilingual subtitles for your videos and close captions as well. This significantly benefits the non-English speaking audience and boosts your viewership.

Additionally, captions make it possible for viewers to watch a video in challenging environments like noisy trains, libraries, etc.

7. Schedule Regular Video Uploads

Google constantly favors frequent updates, therefore your strategy must always follow this golden guideline. Consistency is important, keep in mind. If you follow a set schedule for publishing your material, your audience will adore it.

Since videos are such an important component of your online marketing campaigns, it is usually preferable to plan your material in advance to prevent any date slippage. Even many well-known YouTube stars have a tendency to lose viewers due to sporadic material uploads. So be sure that consistency and regularity are the main points of your plan.

8. Plan your Content Ahead of Time

This brings us to the preceding point. Planning your videos not only saves you time, but it also protects your SEO score, your audience, and your audience base. Marketing plans that will support the expansion of your business must be written in a way that ensures advance planning of your script, timetable timing, analysis of hashtags and keywords, and other factors.

Additionally, outlining your content in advance helps you avoid rushing or omitting any important details. Nothing should ever be saved until the final minute in a winning approach.

9. Edit your Videos Effectively

You have now completed your masterpiece of animation. Great! Then, what? Does your plan call for video editing? Although it may seem difficult, there are several free internet tools for editing videos that may help you efficiently edit your content.

No matter what field you are in, you must be aware of the video editing tips because engaging your audience depends greatly on a polished film. Make video editing one of the key components of your plan.

10. Get your Videos Optimized by the Pros

When it comes to optimizing your video content for search engines, forget everything you’ve learned about conventional SEO up to this point. Since the algorithms for video SEO have changed significantly over the past few years, your approach will fail if it doesn’t incorporate the new techniques.

It should go without saying that since it is their line of employment, some tasks are best left in the hands of experts. Similar to this, it’s advisable to contact a seasoned video production team for your brand/marketing films and delegate your usual tasks to them.

It takes a lot of work to make your films SEO-friendly and audience-appropriate, and only experts are skilled in this area. Additionally, businesses with a solid web image and a wealth of market knowledge can only make your efforts truly successful!

Bonus: Pick a Reliable Platform for Hosting Videos

Selecting the ideal video hosting service is the first step in developing a strong video SEO strategy. Each platform is committed to achieving particular marketing goals. For instance, Facebook and Twitter can help you get momentum and drive visitors to your website, but YouTube and Vimeo are more concerned with enhancing brand awareness.

More specifically, Wistia can direct a lot of organic traffic your way and convert that traffic into leads for your website. The SEO information – JSON-LD that Wistia offers is automatically inserted into videos, increasing the likelihood that the material will be found and seen (indexed). JSON-LD, which stands for JavaScript Object Notation for Linked Data, uses the vocabulary from the schema.org website to annotate and structure data.

To avoid disappointment, pick your platform prudently as not all hosting platforms provide this option. Additionally, make sure your thumbnail entices viewers to click on your video. A compelling thumbnail can increase play rates by approximately 30% and have a major impact on click-through rates.

The appropriate keywords in your title and description are a crucial component of content optimization. Perform a thorough keyword research based on the subject of your movie to identify the most effective search terms. This will increase the likelihood that your audience will see your video post in the feed or search results.

Signing Off!

If all of this seems to be too much for you, do not worry. Planning a fully-proof strategy may seem like an overwhelming endeavor, but things get simpler when you have the right support in place. It all comes down to practice, patience, and tenacity. And perfection comes from these three.

Always keep in mind that you should avoid making your content sound too “salesy”; sure, you need to explain what you do, but not too much. Within the first 10 seconds, grab their attention by delicately addressing their pain area. Once they can identify with the problem statement and are interested, start outlining how your services or goods will benefit them.

So begin shooting today. You can either grab your camera or smartphone or search online for free video-editing software. Alternately, you can work with a qualified staff that will handle everything on your behalf while putting as little effort as possible into it.

You will receive a comprehensive guide to implementing a video marketing plan along with numerous options for personalized videos. Don’t wait; begin your video strategy for social media journey right away to position oneself as an expert in the field.


The Best Way To Make Engaging Video Thumbnails

Video Thumbnails

Do you want to draw in a sizable audience to your videos? We are aware of the current trends in online video marketing. Due to its instant access, extensive reach, and rapid engagement, it has becoming increasingly popular. Today, companies and brands rely a lot on internet video marketing to advertise their goods and services. But if one can captivate the intended audience with enticing thumbnails, they will be successful with their video.

No matter how interesting your video content is, if the thumbnail doesn’t grab attention right away, you won’t receive many views. The target audience is drawn in by the thumbnail’s promises of specific information inside. What use is your video if the thumbnail is unattractive?

If you’re looking for the greatest advice for making attractive video thumbnails, we have some helpful advice to impart. Let’s look at those listed below:

1.    Unclutter

Many marketers have a propensity to overstuff their thumbnail to the point of confusion. Because of this, the majority of viewers can’t even tell what the video is about and walk on. Please keep in mind that your thumbnail is very small, so it is better to provide just the most important, obvious, and accurate details.

The best strategy involves taking a snapshot or creating a bespoke image, adding an impressive title, and adding some text. Make your text as concise, focused, and pertinent as you can. The viewers will hardly be able to distinguish the image if you cram in too much information and other material.

2.    Stay Away from Auto-Select

The privilege of selecting a thumbnail belongs to the marketers when we talk about them. Why would you want YouTube, or any video provider, to choose a thumbnail for you when you have such freedom? The video is, after all, your baby and brilliant invention. You are the one who would know the ideal thumbnail for it. The viewers won’t take the time to click on a video that doesn’t immediately pique their interest if you don’t take the utmost care in selecting the ideal thumbnail.

So be sure to use all of your resources if you want EVERYONE to see your film. Make sure your thumbnail prominently displays your business and brand.

3.    Highlight Emotions and Faces in Your Thumbnail

There is a common assumption that emotions have no role in biology, yet this couldn’t be further from the truth. The emotions the videos will create in the viewer are hinted at through thumbnails that concentrate on face expressions. If the thumbnail conveys that the video content will significantly shock or modify the viewer’s perceptions, you are at an advantage. Thumbnails that convey the video’s feelings honestly and accurately receive a lot of views.

A friendly face is a wise choice as well. Viewers are unlikely to desire to watch the video if your thumbnail depicts a lifeless, uninteresting, and unattractive face. However, a personable, appealing face will give your thumbnail life and grab people’s attention right away. Remember to give priority to a cheerful, approachable face with expressive emotions if you want your fantastic marketing video to obtain successful play rates. This will let viewers relate much more.

4.    Animation Works

Although it can be challenging, adding motion to a thumbnail can be very powerful. Static photos, in my opinion, appear dull and flat. However, any movement in the shots tends to draw viewers’ attention. With the development of video marketing tools, you may now utilize a variety of approaches for animation, the art of entrancing the audience.

Finding the ideal image can be challenging for those who are just starting out with video production. However, there are various free tools available for you to utilize if you want to design a unique thumbnail. Canva, Adobe Spark, and a few others are excellent places to start.

5.    Test Various Thumbnail Options first

It’s fantastic if you have several ideas for video thumbnails. By doing so, you can try each one on your video and determine one works best. The A/B approach can be used to determine which thumbnail receives the most attention.

The decision is obvious to you if you observe one thumbnail receiving seven views while your other alternative receives one hundred.

6.    Consider Writing Headlines for Your Thumbnails

The thumb guideline for success in thumbnails is that it will be more successful if it is more obvious. How informative the text is has a significant impact on the total success. You must simultaneously keep some element of mystery. So, how do you go about doing that?

It is true that marketers require a fine touch and a cunning verbal strategy. They must be allowed to edit the headline to make it shorter and more readable. It will take some time to get the headline just right, but persevere. Your final product must be a succinct yet precise title. The recommended length for YouTube videos is seventy characters, including spaces. If you go above this limit, consider your alternatives.

By condensing something without losing its sense but reducing the character count, you can cut down on the length.

7.    Stamp the Thumbnail as Your Own

It is crucial to include your brand name in the thumbnails you produce. By doing this, you certify the film as your own and provide the audience evidence of your authority. Their faith in your brand will grow as a result.

Once your videos gain a following, viewers will start to recognize them as being from you because your brand is displayed on the thumbnail. Because of your logo, viewers will quickly recognize and remove your videos from the recommended location.

Final Thoughts

Every video’s thumbnail serves as its first impression. Marketers must concentrate on producing top-notch thumbnails for quick success in viral video marketing. They are the frames that video creators must choose in advance from the body of their video and upload as the title frame.

Even better, you can snap customized photographs apart from your thumbnail. Whatever method you use, keep in mind that a thumbnail should be as accurate, yet informative, eye-catching, and striking as possible.


Fundraising Video and Nonprofit Video Examples to Inspire You

Fundraising Video Making

In all honesty, we don’t always watch the most effective viral marketing videos. There is a ton of room in the realm of online video marketing for fundraising and non-profit videos as well. Non-profit groups, which are doing good things to change the world, are using digital movies more than ever before. If we paid close attention to the numbers, we could even notice that non-profit videos now hold a larger market share and are earning more money.

Perhaps the reason such videos are getting so much attention is because we care more about the world around us and want to participate in changing it. Here are the top 10 videos we’ve collected for charities and fundraising. Each of them is a combination.

Below are 10 of the best Non-Profit and Fundraising video examples, we hope these inspire you and spark creativity so you can create your next video.

1. Neil Squire

Squire, Neil One of the most inspiring videos about developing assistive technology for those with impairments is this one. With its compelling tale, the video evokes strong feelings in every viewer and inspires them to provide a hand. Their goal is to make all people with disabilities economically and socially inclusive. Makers Making Change uses the skills of community-based makers, occupational therapists, and volunteers to design and provide open-source, reasonably priced assistive technologies in order to further this aim.


A non-profit organization dedicated to the welfare of animals, the British Columbia Society for the Prevention of Cruelty to Animals supports legislation that protects animals, runs animal shelters, and organizes public awareness campaigns and educational seminars across British Columbia, Canada.

3. First Descents

Even non-profit videos can be used to show your company to the general public. The First Descents demonstrate this. Even though the length of this film is barely two minutes, it is sufficient to educate each viewer with the organization, its founder, as well as its programs and ethos. The utilization of only images in the video rather than words is its most effective strategy. Each of these illustrates what their programs cover, who participates, and what the organization’s overarching goal is.

4. Save the Children

If we were to take a pill, we’d predict that most viewers would list this as one of their all-time favorite videos. One of the most compelling stories about children affected by war is Save the Children. It notably draws attention to the helpless children from conflict areas like Syria.
The spectacular production alone would be enough to dazzle on the surface. But on a deeper level, the narrative is incredibly gripping and creates an instant connection between the man in the film and the audience.

5. The Impossible Hug

The Impossible Hug brings up a taboo subject for the general population. Although not using music is a risky endeavor for most, the group does a fantastic job of communicating its message. This film successfully engages the audience by using sound and visual design to express emotion and story.

Final Thoughts

On the internet, there are a ton of effective video marketing examples, but there aren’t many that are appealing for non-profit and fundraising purposes. Because these movies are promoting a good or service that viewers may find personally valuable, many people tend to disregard them when they appear online.

However, there is also really moving non-profit and fundraiser video content available. All of these revolve on the fascinating, deeply touching, and perplexing personal experiences of others around us. The storyline, the dialogue, the efficient use of digital video technologies, the execution, and the distribution are all crucial components of successful non-profit video production.

I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now.

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.